IPEX 2002: Apple ‘obsessed’ by publishing
For those its hype from the awesome G4 LCD imac desktop, Apple continues to be “obsessed” through the professional market, based on the company’s v . p . of Europe Pascal Cagni.
Talking with Macworld in the massive nine-day IPEX 2002 worldwide print, publishing and media event in Birmingham (April 9-17), Cagni reaffirmed Apple’s dedication to its professional customers: “If you appear at our recent digital-video bulletins in the National Association of Broadcasters (NAB) exhibition, and witness Apple’s presence at IPEX, you can observe that we’re much more focussed on the pofressional customers than i was formerly.”
Oren Ziv, Apple’s creative markets director, emphasized the purpose: “We haven’t taken our eye from the professional market”.
Publishing on X
Showing Macworld around Apple’s large stand at IPEX, Ziv stated the “complete spectrum” of leading publishing applications that now use Apple’s modern operating-system, Mac OS X.
“We’ve got the majority of the creation, authoring and style tools on OS X, in addition to individuals high-finish apps for media production preparation, print-production delivery and also the management server backbone,” described Ziv.
The OS X-native creation applications include all Adobe’s Design Collection, including vector-drawing program Illustrator, bitmap image-editor Illustrator, DTP tool InDesign, and PDF-creator Acrobat. Other OS X-native publishing and pre-press applications include heavyweights for example Creo’s high-quality copydot checking and digital descreening oXYgen, Best Color’s Designer Edition, and Global Graphics Software’s Harlequin RIP.
These along with other third-party solutions – for example HP, Kodak, DiamondSoft, Helios, Kodak, Cumulus and Gretag-Macbeth – are now being demoed at Apple’s stand – also is revealing 13 from the company’s new 23-inch Cinema Display LCD screens. Theatre presentations concentrate on Mac SO X, ColorSync, AppleScript, and OS X Server.
Apple did admit that Quark’s failure to produce a Carbonized form of the premier page-layout application QuarkXPress was hurting OS X take-up. Additionally, XPress 4 doesn’t work even just in OS X’s Classic atmosphere – although latest version 5. does. Ziv hopes an X-native form of XPress is going to be released soon.
Quark’s stand at IPEX is dramatically situated right alongside Apple’s presentations theatre (see picture above) – which showcases the publishing delights of Mac OS X every twenty minutes.
Core creative features
Ziv outlined the main options that come with OS X which make the Mac the very best platform for publishers and designers, including: Unix stability, Java 2 implementation for mix-platform tools from Heidelberg, DTI, Seinet, Scenic Software and Idee the Quarta movement imaging layer and PDF high-fidelity printing built-in font management as well as networking technologies, for example SMB that enables Macs to become plugged straight into Home windows and Unix systems.
“Apple may be the standard bearer for open industry standards, that is essential for publishing customers who value the chance to maneuver between suppliers,” he told Macworld.
“Java 2 doesn’t resonate in lots of markets, however it does in publishing,” he stated, listing Spanish company Seinet’s Xtent Publishing Suite – an extensive tools that optimize the processes of publishing magazines and newspapers as well as their connected Internet sites. Xtent is definitely an open, flexible solution coded in Java/XML where one can edit, store/search, and publish all kinds of multimedia content either in paper or gifs..
“XML can also be essential for mix-media publishing. OS X includes a fully featured XML parser that’s employed for the operating system’s computer file. Because XML is crucial towards the OS, customers can depend on Apple to integrate probably the most up-to-date versions.”
Quarta movement is really a RIP, and it is a unified imaging model for viewing and printing. Every window attracted by Quarta movement is colour-managed, and when a picture or PDF comes with an embedded ICC colour profile, Quarta movement uses it as being source space.”
Apple UK’s md Mark Rogers, also at IPEX 2002, told Macworld: “With adding talking to IT services within the United kingdom, we’re further helping professional Mac users with many different support enhancements previously 12 several weeks. And we’ll continue doing so later on.Inches
“It’s not just video and publishing that we’re thinking about. Later on, we’re likely to employ specific solution experts for many niches, including architecture and music to mention just two areas Apple is focussed on,” Rogers added.